This Corporate Battle Over CNN Highlights How Broken US Media Now Is.

On Thursday evening, amid swirling speculation concerning an incident at Brown University, the network's Kaitlan Collins took to social media, noting the confusion and guiding the public to her channel's 9pm newscast.

While the network is hardly a flawless news source, her message rang true for numerous observers. It remains one of the broadcasters where there exists grounded and mostly trustworthy reporting – notably during crises like the one taking place close to a New Hampshire storage facility.

An Uncertain Position Amid a Corporate Battle

Yet the news network, now 45 years old, finds itself in a vulnerable position as two massive media conglomerates vie for ownership of its parent company, Warner Bros Discovery.

Whatever the outcome, the destiny of CNN has become part of a high-stakes game of mergers and acquisitions, not as a question of what helps the information-seeking public.

“This represents another instance of the deep structural problems with origins in many years of regulatory actions,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the Penn.

The debate about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a broader point.

“It is often framed as a corporate drama with influential figures as the protagonists, but there is scant discussion of the common good,” Pickard added.

The Complicating Layer: Political Influence

This situation is further muddied by Donald Trump’s opinions about a network he has frequently denounced as perhaps his primary “fake news” antagonist.

Remember the chants of “CNN sucks!” at the president’s rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.

Trump now asserts that CNN needs new ownership. You can read that as ownership that will protect him from negative coverage and examination. That is one reason why he seems to favor Paramount Skydance, which has made a aggressive takeover attempt.

Trump has reason to favor that bidder more. For one thing, it is led by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently placed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.

An Outcome of Continued Turmoil

Significantly, if Netflix wins, CNN and other cable outlets would first be separated into a separate entity. This might be a relief to many at the network, but it’s not exactly a secure position. That arrangement could position CNN for yet another acquisition. The cycle continues.

In the view of Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance wrote recently that anti-trust laws should prohibit both deals.

“Both acquisition attempts would be harmful to the country, and both should be opposed by the government,” Wu argued.

The Bigger Challenge and a Potential Solution

No matter the outcome with this particular battle, the bigger problem persists.

“Our current system is a highly anti-democratic system, but we ought not succumb to a sense of powerlessness,” Pickard said. Regulatory choices – dating back to the 1930s and 1940s – helped to foster this hyper-commercialized monster, and revised policy decisions can fix it.

Will that happen in an era where the top communications regulator refuses to acknowledge that the agency is independent? Reform is very unlikely now, but that should not imply it will not happen in the future.

Initiatives that support independent news organizations, reinforce local journalism, subsidize public media, and outlaw the concentration of media power in too few hands are within reach – they are essential for a functioning democracy.

Regarding media ownership, size does not equal quality. And news organizations like CNN shouldn’t be pieces in the newest corporate chess match.

Erica Hall
Erica Hall

Elena is a content strategist and writer with a passion for simplifying complex topics for everyday readers.